Regenerative Business: An Integrated Mindset and Business Model Desing Approach by Sustainable Narrative

At Sustainable Narrative we believe that regenerative models are as instrumental to doing.

To create a sustainable business model, holistic and individualistic aspirations together lay the foundation for understanding the impact an entity has on the environment and society. Progress is made when elements of change are embraced despite the deflection from ‘norms and guidance along the journey are accessible. Regenerative practices have become commonplace, with resilience. Together this journey creates positive natural and social capital.

At Sustainable Narrative, our unique approach to co-creating a regenerative business model generates that ‘long lasting’ impact businesses are looking for. To us, collaboration and concern for our world and communities go hand in hand with continuing to do business and winning in the market. Including the planet’s agenda is not just a matter of reporting KPIs in quarterly reports.

We have a track record of helping to develop the ‘voice’ an organization wants to have in their peer group, and the wider change they want to be known for. We have driven change in mindset to inculcate attitudes and behaviors that align with the overall objectives of sustainability. We have helped businesses define their very own value set to carry forward. We have co-developed business models that create meaningful impacts on ecological, social, and cultural environments. We have helped realize journeys that have stimulated and managed to achieve regenerative systems for businesses.

Our principles for the regenerative approach to business are proactively focused on creating the mindset of stewards of the planet:
  • Holistic thinking: Recognizing the interconnectedness of environmental, social, and economic systems.
  • Net positive impact: Aiming to leave the planet and communities in an improved state.
  • Collaboration and partnership: Working with everyone – employees, suppliers, local communities,  and even peers – to co-create solutions.
  • Learning from first movers in your niche: what can be done better, how can one continue to differentiate.
  • Continuous learning and adaptation: Embracing innovation and staying agile to respond to  evolving challenges and opportunities.

We believe that any change is the strongest when it is led by leadership who fully understand the values they want to create. We help our C-suite win for their businesses. We believe mindsets are created by shifting and designing foundational steps together with them.

At the core of regenerative approach is the regenerative mindset wheel. We have seen that for our clients, this mindset shift reshapes our existing view on how businesses impact their ecosystems.

At Sustainable Narrative, we consider the 6 elements essential to building this mindset:

  1. We need to hone our adaptability in the form of a growth-oriented mentality, such that it builds a culture and environment where leaders and teams are encouraged to embrace challenges, persist through setbacks, and see mistakes as opportunities to learn.
  2. We should practice systems thinking, so that we understand the interconnectedness and  interdependence of different parts of a system, and how changes in one area can affect the entire system. By taking a holistic view, systems thinking enables us to identify complex patterns and feedback loops and encourages us to consider multiple perspectives and to avoid simplistic solutions.
  3. We need to prioritize strategic human-centered design where we create meaningful, impactful  experiences that resonate with users, and communities on a deep, emotional level, while also delivering measurable results that align with the goals of the organization.
  4. We build our understanding of ecological health and the basic concepts and principles of natural  living systems, and ecosystem dynamics. It builds an ability to understand natural systems and how we might think, and empathize about our place in the context of nature.
  5. We build our understanding of sociological health to know the dynamics to achieve a particular  outcome or result. It builds an understanding of how social structures operate and how they shape social behavior and in regenerative systems the role of social norms and dynamics.

Below are the steps we help you take to achieve the regenerative mindset wheel.

Foundational steps towards a path to regenerative business practices:

Becoming a regenerative business requires a significant shift in mindset and practice. Here are the core areas that business leaders we support business leaders in embracing:

  • Assert a clear regenerative ‘north star’ to incorporate it into corporate strategy.
  • Identify your ‘ecosystem’ (business health, social health and ecological health).
  • Determine your ‘long lasting’ vision and mission.
  • Set regenerative ‘objectives’ that support corporate financial goals.
  • Create the ‘push’ for clear metrics, and green accountability into your existing systems (adaptive mindset).
  • Identify and ‘embrace’ regenerative approaches.
  • ‘Practice’ transparency.

It's time for action:

The methodology highlighted here shows that there are steps businesses can take to rethink their operations and transform into regenerative organizations. If we wish to create a sustainable future, many more of us will need to take the less traveled path. By establishing a well-educated north star, businesses may begin to redirect their path and unlock their true potential, first to achieve net zero and subsequently to become regenerative.

We want you to win:

Being a regenerative business means more than just lowering carbon footprints, employing recycled products, decreasing environmental effects or minimizing harm. It entails actively contributing to the restoration and improvement of ecosystems all around. Such that a business’s license to operate actively regenerates natural resources, builds communities, and promotes long-term well-being for the ecosystem.