A sustainability advocate, consultant and founder of Sustainable Narrative with a clear vision on a sustainable, circular economy and the new role of business, addressing how 3 P’s – people, planet and profit can make a positive impact. At Sustainable Narrative, we are conceptualizing sustainable and impactful green solutions to various businesses in the UAE. We are working with clients to lead a wave of innovation and economic growth that safeguards our planet and advances sustainability. Catering to all the industry sectors to transform to reach net zero by 2050, balanced with the sustainable development goals. Our aim is to take ideas as well as concepts from the natural world, turn them into accepted business models with the approach 'business today from the perspective of tomorrow'.